Video: How does the LEGO Review work?

A few weeks ago I was on a trip with some team members, and during the breaks we recorded some interviews. This is the first of several; let’s start off with the topic of the LEGO Review (and what’s taking so dang long!).

In this video, Troels talks with us a bit about his role on the LEGO Review, and how it works. Apologies in advance for the noise quality; it was an impromptu interview and I’ll get a good directional mic in the future.

I know you have been anxiously awaiting the results of the Summer LEGO Review. You’ll have to trust that we’ve been anxiously awaiting sharing some news. We’ve always said, though, that due to what is involved we can’t commit to a timeframe for an announcement.

For every other LEGO product release, we decide what to make internally and then tell you about it when we are ready. A lot of our own ideas fall to the cutting room floor, for many different reasons. In the case of LEGO CUUSOO, you vote up what you want and then we go and see if we can make it. It takes the same amount of time to make a decision, but in this case you’re already anticipating a response from us. This is a challenge, and one through which we’re learning.

It’s a lot of fun to work on potential products that a lot of people have told us they want. At the same time we must carefully set expectations and communicate what we can and cannot do.

… and yes, news of the review results are indeed coming soon. Watch this space.