CUUSOO Spring Review Deadline: Now March 4th

Sometimes math, even simple math, can get the better of us. The CUUSOO Team was looking ahead to the next Review Deadline, when we realized we had made a little mistake; in our previous post, we announced the deadline would be February 4th, when really, it should be March 4th. Each review period is three months, so a deadline of February would be much too soon and not give users enough time to qualify.

This means all projects have an “extra” month to qualify, yay! No other review deadlines will be changing, and we’ll be editing old posts to reflect the correct date.

Results of the Summer LEGO® Review

At long last, we’re thrilled to announce the results of the Summer LEGO® Review in a video message to all of you. In June, four LEGO CUUSOO projects entered the first of what will be regular quarterly reviews of projects that successfully reach 10,000 supporters. These four projects— Back to the Future™ DeLorean™ Time Machine, EVE Online™ Ships – Rifter, The Legend of Zelda™, and the Modular Western Town—have gone through a lengthy review process.

21103 Back to the Future™ Time Machine
It is with great pleasure we reveal that the next LEGO CUUSOO set will be the Back to the Future Time Machine, based upon the LEGO CUUSOO project by m.togami and Sakuretsu. As one of the earliest projects on the site’s global open beta, headlines of a potential Back to the Future LEGO set was seen on popular sites including Gizmodo and Brothers Brick, helping LEGO CUUSOO gain massive appeal.

The final product is still in development in coordination with our license partner, Universal Partnerships & Licensing. We’ll show the final model and you’ll be able to order your own copy when it becomes available in mid-2013 (exact dates and pricing to be determined).

What does the review process look like?
The review process goes through four distinct stages; Brand Fit Analysis, Business Case Development (including License Agreements if applicable), Model Design, and then a Final Review, where the findings of all prior stages are reviewed together. Check out this blog post for more detailed description of the review process.

How did we arrive at our decisions?
We know you are interested in more information about the decision process, and what has happened with each project. Though we cannot share all details of our business decisions, here is what we have decided to share about each project:

Back to the Future DeLorean Time Machine
by m.togami* and Sakuretsu
After analyzing the supporters of the Back to the Future project, we learned that this product has a broad, worldwide appeal. The model presented in this project is built very closely to the LEGO Group’s design standards and has therefore provided a strong base to design the final product. It has a high play value and it fits well with supporters’ price expectations.

For these reasons, the Back to the Future project has passed the LEGO Review, and has been selected for production as the next LEGO CUUSOO set. The final product, pricing, and release dates are still being determined.

EVE Online Ships – Rifter
by czar
The supporters we received for the EVE Online Ships – Rifter project allowed us to examine the feasibility of another gaming-related product. However the Rifter presented a more challenging business case when considered alongside other potential products in this Review period. Therefore, the LEGO Review Board has decided that this project does not meet the requirements for the business case.

Modular Western Town
by mb_bricks
The Modular Western Town project conflicts with an ongoing project at the LEGO Group. As a result, the project does not meet the business case requirements and has not passed the LEGO Review.

The Legend of Zelda
by MINGLES
The Legend of Zelda project shows broad support among gaming enthusiasts . This project has provided great inspiration and concept work for what could be a very nice product.

However, multiple new element moulds would be required to create the minifigures for such a product, and the expense of these moulds means that the Legend of Zelda project does not pass the LEGO Review on the basis of the business case.

Please note: If a project does not pass the LEGO Review please do not interpret that as an indication that we will not consider similar projects in the future.

Fall Review in Progress
The Fall Review is currently in progress, and the Winter Review period has started as of Monday, December 3. The next review deadline is Monday, February March 4, 2013. Best of luck on your own projects’ journeys to 10,000!

Back to the Future Films are trademarks and copyrights of Universal Studios and U-Drive Joint Venture. Licensed by Universal Studios Licensing LLC. All Rights Reserved.

* Disclosure: The BTTF project was one of the first projects on the global version of LEGO CUUSOO, beginning during the closed alpha version of the site in the summer of 2011. One of the collaborators on this project, Masashi Togami, is a part-time contractor of CUUSOO System, our partner company that operates the LEGO CUUSOO platform. Masashi will donate his 1% royalty to the Michael J. Fox foundation for Parkinson’s Research.

Congrats to the LEGO® CUUSOO Winter Review Qualifiers

Midnight last night, December 3rd 2012, marked the end of the Winter Review Deadline. The team here at LEGO CUUSOO extends congratulations to our two qualifiers:

  • Purdee Pete – This project had a strong start out the gate with 500 supporters in its first week, but really took off when word spread on the Purdue campus and it gained the rest of the 10,000 needed in a 36-hour sprint to the finish!
  • Space Troopers!* - Another reminder of how “slow and steady wins the race.” Space Troopers has been a long time favorite and an entirely original idea, reached 10,000 just days before the deadline.
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But wait, what is the LEGO Review?
After LEGO CUUSOO projects reach 10,000 supporters, they enter the “LEGO Review,” where the LEGO Company evaluates their potential as an actual LEGO product. The fastest way to come up to speed on the review process is to read our three part blog series: Projects Reaching 10,000 Supporters Will Now Be Reviewed QuarterlyThe Quarterly LEGO Review: How does it work?, and finally  Cheat Sheet: How to Pass the LEGO Review with Flying Colors.

Why don’t we know the results of the Summer Review yet?
Yes, the Summer Review has been going on for many months now, and we’re just as impatient to share the details as you are to hear them. We’re wrapping up the last details of this, so please bear with us.

Next Review Deadline: March 3rd 4th
If your project didn’t reach 10,000 this quarter, don’t be discouraged – you have another four months to reach the 10,000 votes needed to qualify for the Spring Review.  The deadline is March 3rd 4th at midnight, GMT, so start rallying your supporters now!

* The project was re-named from its original, user-submitted name, as it originally mentioned a trademark owned by another company, who  requested we cease using the trademark. For more information, see this blog post.

Status of the Summer and Fall LEGO Reviews

Just as you’ve been anxious to hear the results of the Summer LEGO review, we have been chomping at the bit to share the news with you about the results for EVE Online Ships – RifterBack to the Future DeLorean Time Machine, The Legend of Zelda, and the Modular Western Town.

Summer-eveSummer-deloreanSummer-zeldaSummer-westerntown

The LEGO Review board is still working on some of the final details of the Summer Review, which must be complete before we are able to announce any of the results. Projects in each quarterly review happen in batches, so we announce the results for each project at the same time. We’re sorry that we cannot yet commit to a date where we will share the news.

Fall Review has Begun
In the mean time, we have begun the process of the Fall Review, which includes the UCS Sandcrawler, Thinking with Portals, and the Mars Science Laboratory Curiosity Rover.

Video: How does the LEGO Review work?

A few weeks ago I was on a trip with some team members, and during the breaks we recorded some interviews. This is the first of several; let’s start off with the topic of the LEGO Review (and what’s taking so dang long!).

In this video, Troels talks with us a bit about his role on the LEGO Review, and how it works. Apologies in advance for the noise quality; it was an impromptu interview and I’ll get a good directional mic in the future.

I know you have been anxiously awaiting the results of the Summer LEGO Review. You’ll have to trust that we’ve been anxiously awaiting sharing some news. We’ve always said, though, that due to what is involved we can’t commit to a timeframe for an announcement.

For every other LEGO product release, we decide what to make internally and then tell you about it when we are ready. A lot of our own ideas fall to the cutting room floor, for many different reasons. In the case of LEGO CUUSOO, you vote up what you want and then we go and see if we can make it. It takes the same amount of time to make a decision, but in this case you’re already anticipating a response from us. This is a challenge, and one through which we’re learning.

It’s a lot of fun to work on potential products that a lot of people have told us they want. At the same time we must carefully set expectations and communicate what we can and cannot do.

… and yes, news of the review results are indeed coming soon. Watch this space.

Congratulations to the LEGO® CUUSOO Fall Review Qualifiers

As of midnight today, September 3 (GMT), the deadline to qualify for the Fall review has passed. The LEGO CUUSOO team extends our warm congratulations to the following projects that have successfully achieved 10,000 supporters and will be included in the Fall Review!

Fall-marscuriosityFall-ucssandcrawlerFall-portal2

What is the LEGO Review?
For background, check out our three-part blog series on the LEGO Review. The first post announces the quarterly schedule, the second outlines the phases of the review, and the final post shares our our cheat sheet on how to pass the LEGO Review.

When will we announce the results of the Summer Review?
We know you’re at the edge of your seats to find out which projects will pass the Summer LEGO Review. We’re just as eager to share the news as you are to hear it. The results should be in within the next several weeks, watch this space for updates!

Next Review Deadline: December 3rd
Future quarterly review deadlines will be will be early December, March, June, and September respectively. The deadline to achieve 10,000 supporters and qualify for the Winter review is Monday, December 3 (midnight GMT).