Announcing the Next LEGO® CUUSOO Set, and Fall 2013 LEGO Review Results

As promised in our review deadline post, here are the results of the Fall 2013 LEGO® Review! We’ve looked closely at each of the seven projects in this review period, and here is what we have decided:

LEGO CUUSOO #007: Ghostbusters 30th Anniversary

We’re thrilled to take the ECTO-1 and minifigure characters from BrentWaller’s Ghostbusters 30th Anniversary project and release them as the next LEGO CUUSOO set. This is an amazing model, and the set will be a fantastic representation of the cult classic film. Supporters know that Brent put a lot of love into this, and the final model, which we can’t reveal quite yet, will be largely based on his original car design. The final design, pricing and availability are still being worked out, and the set will be released later this year, so stay tuned!

Ghostbusters 30th Anniversary

We’re still evaluating the Female Minifigure Set

The LEGO Review Board is still evaluating the Female Minifigure Set project by Alatariel, and we’ll let you know when we have a decision.

All other projects in the Fall 2013 Review periods will not be produced

The LEGO Review Board has evaluated each project according to our decision criteria. We’ve decided that all other concepts in the Fall 2013 review periods (including the Land-Rover Defender 110 project from the Spring 2012 period) will unfortunately not be produced as LEGO sets. However, this decision doesn’t take away from the amazing talent put into these projects or the passion supporters have shown.

Fall 2013 LEGO Review Results

What happened to the other Ghostbusters Project?

We had a special case during this review period: two projects based on the movie Ghostbusters reached 10,000 supporters within the same review period. At the time, we hadn’t fully considered a case like this. Our team looked both at both the immediate choice at hand and also at the precedent our decision sets for the future of the LEGO CUUSOO community.

Ultimately we chose to base this LEGO CUUSOO set on the Ghostbusters 30th Anniversary project for two reasons; this project reached 10,000 supporters first, and our designers decided to base our upcoming set on BrentWaller’s car model. To clarify future cases, we’ve added a Guideline that states if two projects are based on a similar concept, we will consider the project that reaches 10,000 supporters first. See our FAQ for more information on this decision.

How do we make these decisions?

We know you work hard to gain 10,000 votes on a project, but that is really just the beginning of your project’s journey. Once a project reaches that 10,000 milestone, it moves from the Idea Stage onto the Review Stage.

During the Review Stage, a team of specialists within The LEGO Group – including LEGO set designers, marketing and business representatives, and other relevant team members – evaluate the project to determine its potential as a LEGO set. This involves analyzing the votes and information you give us about your project as well as factors such as a project’s playability, safety, and fit within the LEGO brand. This can take months, although exact timing varies due to all the factors involved. Every potential LEGO product, including those developed internally, goes through a process like this and must meet the same standards.

The LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on CUUSOO projects.

Winter 2014 LEGO Review Results coming Mid-2014

Now that we’re on our new Review schedule, the Winter 2014 LEGO Review is well underway, and you can expect results late Spring. This will be the last of the quarterly reviews and future periods will be labelled “First,” “Second,” and “Third” each year as described in our last post. We’re really looking forward to bringing you the Ghostbusters 30th Anniversary set and considering more of your projects as they reach 10,000 supporters and qualify for review.

Happy building!

Interview: How do LEGO® CUUSOO sets get reviewed and produced?

Want to know a little more about how we review your LEGO® CUUSOO projects to become LEGO sets? Today the ReBrick blog features an interview with our Business Manager, Daiva S. Naldal. She’s responsible for bringing LEGO CUUSOO sets to market!

Daiva

Daiva has over ten years’ experience at the LEGO Group and has worked on products ranging from LEGO Castle, Sports, Minifigures, and was responsible for building up LEGO Architecture. Now she brings her passion and business savvy to leading the LEGO Review and producing sets for LEGO CUUSOO.

So, hop on over to ReBrick and read a little bit about how the process works, in Daiva’s own words.

Results of the Winter, Spring, and Summer LEGO® Reviews

It’s been a busy summer for us. We’re finally able to share the results of not one but three review periods: Winter 2012, Spring, and Summer 2013. We’ve looked closely at each of the ten projects in this these review periods, and here is what we have decided:

LEGO CUUSOO #006: Exo Suit

We’re thrilled to take Peter Reid’s original Exo Suit concept and create a LEGO® set based on it. The set is now in development, which means professional LEGO designers are creating the final version that will become the LEGO CUUSOO set. Final design, pricing, and availability are still being determined, and we’ll reveal the final product leading up to its release in 2014.

Exo Suit - Fan Submission, Not Final Product

We’re still evaluating the Land-Rover Defender 110

We’re still in the process of evaluating the Land-Rover Defender 110 by Sheepo. We’ll let you know once we have a decision on whether it will be released as a set!

All other projects in the Winter 2012, Spring and Summer 2013 Review periods will not be produced.

The LEGO Review Board has evaluated each project these three review periods according to our decision criteria. We’ve decided that all other concepts in the Winter 2012, Spring, and Summer 2013 periods (including the Thinking with Portals! project from the Fall 2012 period) will unfortunately not be produced as LEGO sets. Sometimes our best hopes and plans end up not working out. After a thorough evaluation, the LEGO Review Board has determined that we will not release a set based on any of these projects. We realize this is disappointing to some, so please know that this decision does not take away from the beauty and effort put into these projects by each talented LEGO fan.

Winter, Spring, & Summer LEGO Review Results

How do we make these decisions?

We know how hard you work, vote, and spread the word to see your favorite concepts become reality. Once a project reaches 10,000 supporters, our team is then responsible for deciding what sets LEGO CUUSOO will produce according to our criteria and business model.

By gaining 10,000 supporters, a fan-submitted project moves from the Idea Stage to the Review Stage, where it earns the opportunity to be considered as a future LEGO® set in a quarterly process called the “LEGO Review.” Gaining 10,000 Supporters is just the first step in this process.

During the LEGO Review, we take your vote and the the information you give us in the brief support survey into consideration. This contributes to the Review Board’s analysis of a project’s potential as a LEGO set.

The “LEGO Review Board” composed of LEGO set designers, marketing and business representatives, and other relevant team members across the LEGO Group examines each qualified project. They evaluate concept models and determine if the concept meets our high standards for what it takes to be a LEGO product; including factors such as playability, safety, and fit with the LEGO brand.

Every potential LEGO product, including those developed internally, goes through a process like this and must meet the same standards. The amount of time this takes varies due to all the factors involved, however, know that every set must be fully evaluated before we make a decision about its viability as a set.

The LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on CUUSOO projects.

Fall LEGO Review Results Coming Early 2014

The Fall 2013 Review results will be available in early 2014

We’ve already started our review of the seven projects from the Fall 2013 period, and we’ll share the results in early 2014. Our team is looking forward to bringing you the Exo Suit and considering more of your projects as they reach 10,000 supporters and qualify for review.

Happy building!

Congratulations to the SEVEN Qualifying Projects in the Fall 2013 Review!

That’s right, seven! Over the last three months we’ve seen the largest batch of projects qualify for the LEGO® Review to date, including several projects that rose in the ranks quickly after spreading via social media.  Here’s a list of the projects that qualify:

  • Female Minifigure Set – Alatariel saw a surge in support for her project in early June, after her concept featuring vignettes of women LEGO Minifigures in science and technology careers took off. After over a year online, it grew from 2,000 to 10,000 supporters in just under a week!
  • ATLAS Mini Model – Education Outreach Project – This project rocketed to 10,000 supporters in just a few days thanks to the support from a popular Facebook community (of people who really, really love science). Congratulations, SaMe!
  • FTL – Faster Than Light – CrashSanders and GlenBricker created this project that depicts spaceships from an indie game where players command a starships’s systems. Imagine owning your favorite micro-scale ship from this fun game!
  • Ghostbusters 30th Anniversary – Can you believe it’s been almost 30 years since Ghostbusters came out? BrentWaller artfully re-created the fire station, ECTO-1, and characters from the classic film. Ghostbusters fans online caught on and rallied support for this fantastic project.
  • Poptropica: Dr. Hare’s Lair – The creators of popular childrens’ game Poptropica are trying to hatch an “evil plan” by proposing this concept for consideration as a LEGO set. Dr. Hare’s Lair captures the essence of the hit online game in LEGO bricks. Will they succeed?
  • Ghostbusters – Another Ghostbusters project? We hear you loud and clear! Ghostbusters fans also voted up this great project that offers another take on the ECTO-1 and characters from the film.  Congratulations, TeeKay!
  • The Road to OZ – The road to OZ might be fraught with peril, but JeremiahKC, the road to 10,000 supporters was a breeze! And with his perfect capture of such a beloved story, it’s easy to see why. Nicely done!

This slideshow requires JavaScript.

What is the Fall Review?
We take projects that reach have reached 10,000 supporters by September 2nd and put them into a batch called a “LEGO Review.” From there, we decide which projects will move on to become official LEGO sets. These review batches have a rolling deadline and happen once per quarter.

Check out these three posts for more information on that process: Projects Reaching 10,000 Supporters Will Now Be Reviewed QuarterlyThe Quarterly LEGO Review: How does it work?, and Cheat Sheet: How to Pass the LEGO Review with Flying Colors.

What about the other past Reviews? When will those results be published?
Our team is working on the past several review batches. Yes, there’s a lot of work to be done, and you can look forward to news coming in the not-so-distant future (Unfortunately we cannot say exactly when). For more on why these reviews take so long, check out check out the end of this article.

LEGO Review Batches in Progress

The Winter Review Deadline is December January 6th
We’re shifting the review deadline by a month to better align with our internal calendar at the LEGO Group. For us, it makes more sense to begin a review cycle when we’re freshly back in the office after the holidays, than it does leading up to a busy December holiday season.

As a result, you get another month to qualify this time! If your project didn’t quite make this deadline, you can still qualify for the Winter Review if you gain 10,000 votes by 12:00 a.m. GMT January 6th. That’s still only four months away, so get to it!

Congratulations to our three Summer Review Qualifiers!

As of 12:00 a.m. this morning, we have two three new qualifiers for the LEGO CUUSOO Summer Review. That’s right, the “League of Legends of LEGO” project reached 10k with just a couple hours to spare! Here are the projects that qualify this time:

  • Mini Shop Series – After crushing the 5,000 benchmark in late January, this project was able to reach 10,000 by April – only 19 days before this project turned one year old! This is truly an inspiration for other project creators, both in terms of design and promotion. Great work, Pekko!
  • Batmobile Tumbler Minifig Scale – BrentWaller was so inspired by the idea of a LEGO® Batmobile Tumbler that he actually painstakingly hand painted and dyed bricks to create a camouflage version to accompany the original model you’ve got to admire that kind of determination! This is truly a slick, beautiful model, and it’s just an added bonus that a LEGO Minifigure Batman can actually ride around in it.
  • League of Legends of LEGO – The Raid on Baron Nashor – Addam did an excellent job sharing concepts for LEGO sets based on the popular League of Legends game. When we asked him to focus his idea on a single concept, he rallied support and concluded with presenting the Raid on Baron Nashor as an iconic LoL scene to consider.

This slideshow requires JavaScript.

But wait, what’s the Summer Review?
If you’ve missed the blog articles mentioning the review process, you should go back and focus on these three educational posts: Projects Reaching 10,000 Supporters Will Now Be Reviewed Quarterly, The Quarterly LEGO Review: How does it work?, and Cheat Sheet: How to Pass the LEGO Review with Flying Colors.

What about the other Reviews? When Will Those Results be Published?
We are currently working on the results of the Fall, Winter, and Spring Reviews. Be patient Grasshopper, and read the end of this article if you want more information on why these reviews take so long.

LEGO Review Batches in Progress

The 2013 Fall Review Deadline is September 1st
If your project didn’t quite make it this time, you can qualify if you gain 10,000 votes by 12:00 a.m. GMT September 1st. That’s just three months away, so get to it!

Just 6 Days to Qualify for the Summer 2013 LEGO Review

There are just six more days to qualify for the Summer 2013 LEGO® Review. Projects that reach 10,000 supporters by midnight (GMT) on June 3 will earn a place in this review period, alongside Mini Shop Series and Batmobile Tumbler™ Minifig Scale, to be considered as potential future LEGO sets.

How can you help your favorite project reach 10,000 supporters by June 3? Share with your friends via social networks, LEGO fan forums, and to others who can help spread the word too. Make sure you ask them to sign up and support, as that’s what will put your favorite project over the top!

Who has a shot at 10k?
Well, as the LEGO Minecraft™ and Purdue Pete™ concepts showed us, anything can happen. But here are the top 5 projects who are closest to the goal. Will one or more of them reach 10,000 in time?

  1. League of Legends of LEGO
  2. FTL: Faster Than Light
  3. Macross VF-1 Valkyrie
  4. Poptropica: Dr. Hare’s Lair
  5. LEGO Bird Series

This slideshow requires JavaScript.

LEGO Review batches begin on a quarterly basis, so projects that don’t make this cut may qualify before September 1 for the next LEGO Review.

But what about the Fall LEGO Review … you know, from last year?
While you’ve been anxiously awaiting the results of the Fall 2012 LEGO Review (and subsequent reviews, let’s be honest), our team has been considering the  UCS Sandcrawler, Mars Science Laboratory Curiosity Rover, and Thinking with Portals! projects as potential LEGO products.

The Winter and Spring LEGO Review periods are also in progress, though they’re naturally in earlier stages. Here’s a snapshot of all of the projects that have achieved 10,000 supporters and are awaiting a review decision:

LEGO Review Batches in Progress - May 28, 2013

Why does it take so long?
Since we began quarterly review batches last year, we’ve been learning that it’s difficult to give definite timeframes to expect results. Our posts on the review process present a nice framework for how we consider a project for production–but it is by no means an easy process. Ultimately, the products we release must fit our brand and strategy, have a strong business case, and a final model must fit our design, buildability, and playability standards. These factors are compounded when working with license partners, each of whom has their own terms and standards.

Projects in each quarterly review are considered in batches, so we announce the results for each project simultaneously. All three projects in the Fall 2012 review period require that we negotiate and collaborate with license partners and this adds complexity to the process. Especially in cases where we are negotiating with third parties, we won’t share news about some projects earlier than others.

We’re anxious to share the exciting news about the Fall 2012 and subsequent LEGO Review groups, and will do so when the time is right. Thanks again for your patience through the process, and stay tuned!

Check out the LEGO® CUUSOO Spring Review Qualifiers

As of 12:00 a.m. GMT on March 4th 2013, the Spring Review Deadline has come to a close. This time around, the qualifying projects have a long-standing history on LEGO CUUSOO, with a determined and loyal fan base. The LEGO CUUSOO team extends congratulations to our four qualifiers:

  • Exo Suit – After close to a year on LEGO CUUSOO, the Exo Suit has crossed the 10,000 milestone. Pending the review, LEGO Minfigures everywhere may yet be able to protect themselves in style!
  • Andy/ Bugdroid the Android by Google – Google™ Android™ and LEGO fans have united to support this project. And who could blame them, this model is adorable!
  • The Legend of Zelda Project – Legend of Zelda™ lovers have rallied together once again to back this fantastic project. Let those of us who spend many painstaking hours blowing into our old gaming systems rejoice!
  • Land-Rover Defender 110 – This supercar just barely made it in time to qualify for the review! If you haven’t seen this baby in action, check out the video link shared in the project’s description, you won’t be disappointed!

What’s the Spring Review Exactly?

On that lucky day when a LEGO CUUSOO project reaches 10,000 supporters, they enter into the “LEGO Review”, where we as a company look at their potential as a LEGO product. For further details, read: Projects Reaching 10,000 Supporters Will Now Be Reviewed Quarterly, The Quarterly LEGO Review: How does it work?, and Cheat Sheet: How to Pass the LEGO Review with Flying Colors.

What about the Fall and Winter Reviews?
It’s hard to gauge how long a review process will take since there are so many factors at play, so we’re not yet ready to communicate a timeframe for the results. Please be patient with us!

Next Review Deadline: June 3rd
Didn’t quite reach that 10,000 milestone this time around? Well, you have three months to get there to quality for the Summer Review. The deadline is June 3rd at midnight, GMT. Get out there and gain support for your project now!