LEGO® Back to the Future™ at San Diego Comic Con, On Sale August 1 Globally

The fourth LEGO® CUUSOO set is finally here! Today we’re proud to show you 21103, LEGO Back to the Future.™

The Back to the Future Time Machine was submitted by two fan builders and selected last December to be the next LEGO CUUSOO set. Based on the 1980s film trilogy starring Michael J. Fox, the LEGO Back to the Future Time Machine was chosen due to its broad worldwide appeal and that the model lends itself to challenging and creative building for both children and adults.

Fans whose LEGO CUUSOO ideas are selected for production earn one percent of the total net sales of the product. Fan collaborators on this LEGO CUUSOO project, Masashi Togami and Minifig Builder Sakuretsu, will donate royalties to the Michael J. Fox Foundation for Parkinson’s Research.

The Model
This set features such details as the Flux Capacitor, a time display tile, the Mr. Fusion Home Energy Reactor, and LEGO Minifigure versions of Marty McFly and Dr. Emmet “Doc” Brown. You can build all three versions as featured in the Back to the Future™ trilogy, right down to the printed OUTATIME and barcode license plates. This unique set also includes a fascinating instruction booklet containing production notes, original images and fun details from the movies.

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The Design Process
The original model submitted by Togami and Sakuretsu provided a strong starting point for the product you see today. Veteran LEGO designer Steen Sig Andersen crafted the final set design based on the fan submission, input from Universal Studios Partnerships & Licensing, and the official Back to the Future fan website BTTF.com.

On Sale Soon Now
LEGO Back to the Future is available this week in limited quantities at the LEGO booth at San Diego Comic Con and participating European LEGO stores. It goes on is for sale globally August 1 in the online LEGO Shop, LEGO Stores, and select retail partners, at a recommended price of $34.99 / €34,99.

Back to the Future Films are trademarks and copyrights of Universal Studios and U-Drive Joint Venture. Licensed by Universal Studios Licensing LLC. All Rights Reserved.

Editor’s note: Thank you to those who have reported the spelling error on the Flux Capacitor brick. Please see this Knowledge Base article for more information.

Results of the Summer LEGO® Review

At long last, we’re thrilled to announce the results of the Summer LEGO® Review in a video message to all of you. In June, four LEGO CUUSOO projects entered the first of what will be regular quarterly reviews of projects that successfully reach 10,000 supporters. These four projects— Back to the Future™ DeLorean™ Time Machine, EVE Online™ Ships – Rifter, The Legend of Zelda™, and the Modular Western Town—have gone through a lengthy review process.

21103 Back to the Future™ Time Machine
It is with great pleasure we reveal that the next LEGO CUUSOO set will be the Back to the Future Time Machine, based upon the LEGO CUUSOO project by m.togami and Sakuretsu. As one of the earliest projects on the site’s global open beta, headlines of a potential Back to the Future LEGO set was seen on popular sites including Gizmodo and Brothers Brick, helping LEGO CUUSOO gain massive appeal.

The final product is still in development in coordination with our license partner, Universal Partnerships & Licensing. We’ll show the final model and you’ll be able to order your own copy when it becomes available in mid-2013 (exact dates and pricing to be determined).

What does the review process look like?
The review process goes through four distinct stages; Brand Fit Analysis, Business Case Development (including License Agreements if applicable), Model Design, and then a Final Review, where the findings of all prior stages are reviewed together. Check out this blog post for more detailed description of the review process.

How did we arrive at our decisions?
We know you are interested in more information about the decision process, and what has happened with each project. Though we cannot share all details of our business decisions, here is what we have decided to share about each project:

Back to the Future DeLorean Time Machine
by m.togami* and Sakuretsu
After analyzing the supporters of the Back to the Future project, we learned that this product has a broad, worldwide appeal. The model presented in this project is built very closely to the LEGO Group’s design standards and has therefore provided a strong base to design the final product. It has a high play value and it fits well with supporters’ price expectations.

For these reasons, the Back to the Future project has passed the LEGO Review, and has been selected for production as the next LEGO CUUSOO set. The final product, pricing, and release dates are still being determined.

EVE Online Ships – Rifter
by czar
The supporters we received for the EVE Online Ships – Rifter project allowed us to examine the feasibility of another gaming-related product. However the Rifter presented a more challenging business case when considered alongside other potential products in this Review period. Therefore, the LEGO Review Board has decided that this project does not meet the requirements for the business case.

Modular Western Town
by mb_bricks
The Modular Western Town project conflicts with an ongoing project at the LEGO Group. As a result, the project does not meet the business case requirements and has not passed the LEGO Review.

The Legend of Zelda
by MINGLES
The Legend of Zelda project shows broad support among gaming enthusiasts . This project has provided great inspiration and concept work for what could be a very nice product.

However, multiple new element moulds would be required to create the minifigures for such a product, and the expense of these moulds means that the Legend of Zelda project does not pass the LEGO Review on the basis of the business case.

Please note: If a project does not pass the LEGO Review please do not interpret that as an indication that we will not consider similar projects in the future.

Fall Review in Progress
The Fall Review is currently in progress, and the Winter Review period has started as of Monday, December 3. The next review deadline is Monday, February March 4, 2013. Best of luck on your own projects’ journeys to 10,000!

Back to the Future Films are trademarks and copyrights of Universal Studios and U-Drive Joint Venture. Licensed by Universal Studios Licensing LLC. All Rights Reserved.

* Disclosure: The BTTF project was one of the first projects on the global version of LEGO CUUSOO, beginning during the closed alpha version of the site in the summer of 2011. One of the collaborators on this project, Masashi Togami, is a part-time contractor of CUUSOO System, our partner company that operates the LEGO CUUSOO platform. Masashi will donate his 1% royalty to the Michael J. Fox foundation for Parkinson’s Research.