Results of the Fall 2012 LEGO® Review

We’re excited to share the results of the Fall LEGO® Review. In September, three LEGO CUUSOO projects entered the second quarterly review period for projects that successfully reach 10,000 supporters. These three projects—Mars Science Laboratory Curiosity Rover, UCS Sandcrawler™, and Thinking with Portals!™—have been being considered for production by the LEGO Review Board.

Today we’re thrilled to announce the results of the Fall LEGO Review in this video:

21104 Mars Science Laboratory Curiosity Rover
It is with great pleasure we reveal that the next LEGO CUUSOO set will be the Mars Science Laboratory Curiosity Rover, based upon the LEGO CUUSOO project by Perijove.

This project rose to popularity in late summer 2012, when the real Mars Curiosity Rover approached and landed on the planet Mars in its historic mission. The model designer, LEGO CUUSOO user Perijove is a Mechanical Engineer who worked on the actual Curiosity rover at NASA’s Jet Propulsion Laboratory. Perijove writes that he built and submitted the rover to further the educational outreach of the Mars Curiosity rover’s incredible mission, and to encourage greater public support for space exploration.

The final product is still in development. Exact pricing and availability is still being determined, so stay tuned on this blog and LEGO CUUSOO for an update on when you can buy your own LEGO rover in the coming months.

What does the review process look like?
The LEGO Review process goes through four distinct stages; Brand Fit Analysis, Business Case Development (including License Agreements if applicable), Model Design, and then a Final Review, where the findings of all prior stages are reviewed together. Check out this blog post for a more detailed description of the review process.

How did we arrive at our decisions?
We know you’re looking for a bit more information about the decision process, and what has happened with each project. We can’t share all details, so here are our comments on the three projects:

Mars Science Laboratory Curiosity Rover
by Perijove
After analyzing the Mars Science Laboratory Curiosity Rover project, we learned that this product has niche appeal and strong demand from the space and education communities. The product aligns well with the LEGO Group’s mission to “inspire and develop the builders of tomorrow,” including those who will build our future in outer space.

Like the Back to the Future Time Machine, which was approved in the Summer Review, the model presented in this project is built very closely to the LEGO Group’s design standards and so the final product will be very close to Perijove’s original design. It has a high play value, it fits well with voters’ price expectations, and we’ve secured the rights from NASA to release this project as the next LEGO CUUSOO set.

For these reasons, the Mars Science Laboratory Curiosity Rover project has passed the LEGO Review, and has been selected for production as the next LEGO CUUSOO set. Pricing and availability are still being determined.

UCS Sandcrawler™
by mb_bricks
This is a project of epic proportions; a Sandcrawler that could potentially dwarf even the Taj Mahal, currently the largest LEGO set ever produced. Unfortunately we can’t approve this project in the LEGO Review based on our ongoing relationship and collaboration with Lucasfilm on LEGO Star Wars.

Thinking with Portals
by Brickthing and Team Jigsaw
When this project was posted, Portal™ fans showed up in force to vote this to the top. As of today, the test results are not yet in; we’re still looking into the possibility of releasing a set based on the Thinking with Portals! Project. Once we have a decision, we’ll share it with you here.

This slideshow requires JavaScript.

Other Reviews in Progress
The earlier review batches are in progress; you can find a summary of the projects in review on our blog. The next review deadline is Monday September 2, 2013. Best of luck on your favorite projects’ journeys to 10,000!

3 thoughts on “Results of the Fall 2012 LEGO® Review

  1. Regarding the statement, “Unfortunately we can’t approve this project in the LEGO Review based on our ongoing relationship and collaboration with Lucasfilm on LEGO Star Wars.”, does this means that any Star Wars related CUUSOO projects will face similar roadblock?

Comments are closed.