There are just six more days to qualify for the Summer 2013 LEGO® Review. Projects that reach 10,000 supporters by midnight (GMT) on June 3 will earn a place in this review period, alongside Mini Shop Series and Batmobile Tumbler™ Minifig Scale, to be considered as potential future LEGO sets.
How can you help your favorite project reach 10,000 supporters by June 3? Share with your friends via social networks, LEGO fan forums, and to others who can help spread the word too. Make sure you ask them to sign up and support, as that’s what will put your favorite project over the top!
Who has a shot at 10k?
Well, as the LEGO Minecraft™ and Purdue Pete™ concepts showed us, anything can happen. But here are the top 5 projects who are closest to the goal. Will one or more of them reach 10,000 in time?
- League of Legends of LEGO
- FTL: Faster Than Light
- Macross VF-1 Valkyrie
- Poptropica: Dr. Hare’s Lair
- LEGO Bird Series
LEGO Review batches begin on a quarterly basis, so projects that don’t make this cut may qualify before September 1 for the next LEGO Review.
But what about the Fall LEGO Review … you know, from last year?
While you’ve been anxiously awaiting the results of the Fall 2012 LEGO Review (and subsequent reviews, let’s be honest), our team has been considering the UCS Sandcrawler, Mars Science Laboratory Curiosity Rover, and Thinking with Portals! projects as potential LEGO products.
The Winter and Spring LEGO Review periods are also in progress, though they’re naturally in earlier stages. Here’s a snapshot of all of the projects that have achieved 10,000 supporters and are awaiting a review decision:
Why does it take so long?
Since we began quarterly review batches last year, we’ve been learning that it’s difficult to give definite timeframes to expect results. Our posts on the review process present a nice framework for how we consider a project for production–but it is by no means an easy process. Ultimately, the products we release must fit our brand and strategy, have a strong business case, and a final model must fit our design, buildability, and playability standards. These factors are compounded when working with license partners, each of whom has their own terms and standards.
Projects in each quarterly review are considered in batches, so we announce the results for each project simultaneously. All three projects in the Fall 2012 review period require that we negotiate and collaborate with license partners and this adds complexity to the process. Especially in cases where we are negotiating with third parties, we won’t share news about some projects earlier than others.
We’re anxious to share the exciting news about the Fall 2012 and subsequent LEGO Review groups, and will do so when the time is right. Thanks again for your patience through the process, and stay tuned!