At long last, we’re thrilled to announce the results of the Summer LEGO® Review in a video message to all of you. In June, four LEGO CUUSOO projects entered the first of what will be regular quarterly reviews of projects that successfully reach 10,000 supporters. These four projects— Back to the Future™ DeLorean™ Time Machine, EVE Online™ Ships – Rifter, The Legend of Zelda™, and the Modular Western Town—have gone through a lengthy review process.
21103 Back to the Future™ Time Machine
It is with great pleasure we reveal that the next LEGO CUUSOO set will be the Back to the Future Time Machine, based upon the LEGO CUUSOO project by m.togami and Sakuretsu. As one of the earliest projects on the site’s global open beta, headlines of a potential Back to the Future LEGO set was seen on popular sites including Gizmodo and Brothers Brick, helping LEGO CUUSOO gain massive appeal.
The final product is still in development in coordination with our license partner, Universal Partnerships & Licensing. We’ll show the final model and you’ll be able to order your own copy when it becomes available in mid-2013 (exact dates and pricing to be determined).
What does the review process look like?
The review process goes through four distinct stages; Brand Fit Analysis, Business Case Development (including License Agreements if applicable), Model Design, and then a Final Review, where the findings of all prior stages are reviewed together. Check out this blog post for more detailed description of the review process.
How did we arrive at our decisions?
We know you are interested in more information about the decision process, and what has happened with each project. Though we cannot share all details of our business decisions, here is what we have decided to share about each project:
Back to the Future DeLorean Time Machine
by m.togami* and Sakuretsu
After analyzing the supporters of the Back to the Future project, we learned that this product has a broad, worldwide appeal. The model presented in this project is built very closely to the LEGO Group’s design standards and has therefore provided a strong base to design the final product. It has a high play value and it fits well with supporters’ price expectations.
For these reasons, the Back to the Future project has passed the LEGO Review, and has been selected for production as the next LEGO CUUSOO set. The final product, pricing, and release dates are still being determined.
EVE Online Ships – Rifter
The supporters we received for the EVE Online Ships – Rifter project allowed us to examine the feasibility of another gaming-related product. However the Rifter presented a more challenging business case when considered alongside other potential products in this Review period. Therefore, the LEGO Review Board has decided that this project does not meet the requirements for the business case.
Modular Western Town
The Modular Western Town project conflicts with an ongoing project at the LEGO Group. As a result, the project does not meet the business case requirements and has not passed the LEGO Review.
The Legend of Zelda
The Legend of Zelda project shows broad support among gaming enthusiasts . This project has provided great inspiration and concept work for what could be a very nice product.
However, multiple new element moulds would be required to create the minifigures for such a product, and the expense of these moulds means that the Legend of Zelda project does not pass the LEGO Review on the basis of the business case.
Please note: If a project does not pass the LEGO Review please do not interpret that as an indication that we will not consider similar projects in the future.
Fall Review in Progress
The Fall Review is currently in progress, and the Winter Review period has started as of Monday, December 3. The next review deadline is Monday, February March 4, 2013. Best of luck on your own projects’ journeys to 10,000!
Back to the Future Films are trademarks and copyrights of Universal Studios and U-Drive Joint Venture. Licensed by Universal Studios Licensing LLC. All Rights Reserved.
* Disclosure: The BTTF project was one of the first projects on the global version of LEGO CUUSOO, beginning during the closed alpha version of the site in the summer of 2011. One of the collaborators on this project, Masashi Togami, is a part-time contractor of CUUSOO System, our partner company that operates the LEGO CUUSOO platform. Masashi will donate his 1% royalty to the Michael J. Fox foundation for Parkinson’s Research.