Results of the LEGO Review for the Winchester – Shaun of the Dead project on LEGO CUUSOO

The LEGO Jury has completed the review of the Winchester – Shaun of the Dead project that hit 10,000 supporters on LEGO CUUSOO on March 31, 2012.

LEGO CUUSOO gives the opportunity to submit product ideas, however all LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that – good though the model is – the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11.

Long before the Winchester received mainstream media attention, Greg (Yatkuu) contacted us in earnest to see if his project was acceptable. We recognized the potential conflict, but didn’t see a reason to remove the project. The model was presented tastefully and we thought it deserved fair consideration. With 10,000 supporters, the Winchester earned the opportunity to receive the full LEGO Review.

Greg has been a pleasure to work with throughout this process. We’re impressed by his model, grateful for his constructive approach with us, and we are sad to disappoint such a devoted LEGO fan.

We appreciate the passion exhibited for new product ideas on LEGO CUUSOO. Opening ourselves to new product suggestions invites popular ideas that don’t always fit our brand. This is the first time we’ve felt that we should turn a LEGO CUUSOO idea down, but we’re grateful for the spirit behind projects like the Winchester and for the opportunity to be challenged. It keeps us sharp and looking toward the future of the LEGO brick.

2 thoughts on “Results of the LEGO Review for the Winchester – Shaun of the Dead project on LEGO CUUSOO

  1. Ridiculous! It is the parents who buy the Legos in the first place. There’s a lot of ‘bloodshed’ in other ‘ideas’ so why not rule them out as well. It is the parent’s responsibility to see that their kids don’t play with ‘inappropriate’ toys. Besides, adults would be the ones to purchase any/all of these. I think having a woman land face first in a guys crotch could be deemed ‘inappropriate’ for kids but you still have Indiana Jones. Some of the lyrics in rock songs are ‘inappropriate’ but you still have Lego Rock Band. There’s a ton of violence in Star Wars but, I believe, the series is a huge seller for you. I just don’t get it. You could have them available online only & if, somehow, it gets into the hands of a 6-11yr old, that would be a parenting issue. And, considering I have a 12yr old, I will tell you that these kids come in contact with MUCH worse than zombies & bad British humor on a daily basis.

  2. @nativekatt:It has nothing to do with the violence: Lego said in the first message on the page that they believed that it was in the acceptance of violence. It’s probably the fact that it took place in a bar that kinda pushed it over the edge.

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